Component C ― Integration of MSMES in Value Chains

Component C works on increasing income and employment of Micro, Small and Medium enterprises (MSMEs) and supporting Entrepreneurs by integrating them into progressive value chains to facilitate development.

Component C focuses on providing technical support to the five selected value chains: dairy products, fisheries, ready-made garments, plastic industry, and automotive feeding industries. SEED’s support includes a variety of impactful interventions, including market-needs identification, sustainable integration of MSMEs into large buyers’ supply chains (both locally and internationally), the creation of online business directories, and the development of market information systems (MIS).

Component C supports the growth and development of MSMEs in Egypt and integrates them into existing progressive value chains which include formally linking MSMEs to Large firms and Enterprises as well as providing services to the value chains as a whole.


  • Integrated 193 enterprises from SEED’s five selected value chains into larger supply chains through supporting their participation in local and international exhibitions as well as matchmaking events.
  • Our supported MSMEs concluded deals amounting USD 2.48 million, which resulted in achieving 15% revenue growth for supported MSMEs through their participation in exhibitions (achieved 12% revenue growth, and matchmakings (achieved  62% revenue growth).
  • Launched the Egyptian Textile Directory in collaboration with the Egyptian Textiles Centre (ETC).  The Egyptian Textile Directory is an electronic directory for the textile and RMG VC, in both English and Arabic, that allows MSMEs in the textiles and RMG VC to integrate easily by providing access to reliable and updated digital directories of more than 5,000 enterprises, companies, associations, and other stakeholders.
  • Launched “”, the first dairy MIS in Egypt, in collaboration with the Knowledge Economy Foundation.  The first phase of the system includes data on over 3,000 MSMEs in the dairy sector from Gharbeya and Damietta governorates, including dairy farmers, veterinarians, milk collection centers, dairy processors, etc.
  • Supported the Egyptian export e-commerce MIS Yalla Nsadar to enhance the direct promotion of Egyptian products in international markets.
  • Provided capacity building trainings to around 86 MSMEs on sales and marketing, export awareness as well as various technical trainings.
  • Supported three CSR initiatives launched by three large private firms in a total amount of USD $605,000. Moreover, USAID’s SEED has increased the financial management knowledge of 50 MSMEs and met SEED’s partners’ needs through improving the legal knowledge of its 12 supported incubators.

The Team

Dalia El-Molla – Integration of MSMEs in Value Chains Team Lead

Dalia has over 18 years of experience in capacity building and developmental activities such as strategic process improvement, client relationship management, business analysis and value chain integration. She developed sound business relationships with key stakeholders across the Egyptian MSME ecosystem during her multiple long and short-term assignments with various USAID funded projects.

Her experience as a Business Development Expert combined with her engineering background provided her with a thorough understanding of how to initiate and monitor the implementation of mega-industrial projects.

Suzan Labib – Market and Information Linkages Senior Advisor

Suzan is a professional international business expert. Her distinguished international experience has allowed her to create and maintain business relationships, manage events, lead on different business activities and produce numerous market researches. She assisted many international companies to export by providing sector information and market research and analysis, in addition to problem-solving services.


Mahmoud Emara – Value Chain Development Advisor, Dairy and Fisheries

Mahmoud has 10 years of experience in food safety and quality auditing. He is a UK-Approved Trainer for Food safety, HACCP and Effective Auditing and Inspection techniques for different accounts in the food sector such as catering, hospitality and food industries.Prior to SEED, Dr. Emara worked at the Arab Health and Development Corporation (AHDO) where he established food safety systems, monitored implementation and progress and delivered different consultation and training programs.

Wael Gamaleldin – Value Chain Development Advisor, Ready Made Garments

Wael has over 18 years of international experience in global sourcing, quality assurance, supply chain management and product development with a focus on textiles and ready-made garments value chains. Wael’s background granted him a wide experience in developing MSMEs and deep knowledge of value chain challenges in Egypt. He has a Master’s Degree in Textile Value Chain Management at University of Borås, Sweden, one of Europe’s leading schools of textiles.

Ahmed Gamal – Value Chain Development Advisor, Plastics and Automotive Feeding Industries

Ahmed has more than 10 years’ experience in project management field specifically in automotive industry working with multinational corporates like BMW and General Motors (GM).

During his work with General motors he was exposed to GM Korea, GM China and GM South Africa headquarters in developing new models assembly processes, tooling and production lines design and buyoff. He also worked in developing SME’s parts supplying to GM and aftermarket delivering targeted quality and productivity.

Mostafa Othman – Corporate Social Responsibility Technical Advisor

Mostafa is currently handling corporate social responsibility under Component C.
Before joining our team, he was the Program Assistant at Exports Project, International Labor Organization. His role was to manage the implementation of social compliance standards in exporting factories within three main industries: Ready Made Garments, Textiles and Food.

His previous experience includes working with Takatouf Foundation, the CSR arm of PricewaterhouseCoopers as a Program Assistance of the Sharek Corporate Volunteerism Platform and a fellowship at Lazord Academy which supports the design, implementation and development of experiential and educational programs for young professionals in the Mediterranean region. 

Mostafa holds a professional certificate of Project Management from Riti – Regional Information Technology Institute and a Bachelor’s Degree in Business Administration (English Section) from Cairo University. He has more than 5 years of experience in the Corporate Engagement.

Hassan El Badawy – Value Chains Technical Coordinator

Hassan is currently the value chains technical coordinator for integrating MSMEs into progressive value chains. He is a Political Science graduate from The American University in Cairo.

Nourhane Ahmed – Program Assistant

Nourhane graduated with two Bachelor’s Degrees in Political Science (French Section) from the Faculty of Economics and Political Science (Cairo University) and Paris 1 Panthéon Sorbonne University.

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